Content Writing, in order to do right, we must have a clarity of what we are writing about, how to write and fine tuning of it post writing.

What are we writing about?

You can’t just write stuff and expect that it ranks. You have to be strategic. I’ve made my shares of mistakes on this. Please don’t make this mistake. I use SEMRUSH to do my homework. 

You can use AHREF or any other planning tools too. I do look at google trends too:
https://trends.google.com/trends; which is free to look at the traffic and decide which keyword is best for your niche to target, related queries, interest over time, related topics, etc.

Once I’m sure about seed keywords, I post it in Semrush’s Keyword Strategy Builder.

This gives me a list of keywords, volume, intent, trend, CPC.

Volume, Intent, Trend and CPC

Volume, Intent, Trend, and CPC are really important in SEO based content writing.

Volume:

Refers to the number of searches for a specific keyword. High search volume indicates higher potential traffic, but it’s essential to balance it with competition and relevance to your target audience.

Intent:

Represents the purpose behind a user’s search (informational, navigational, transactional). Aligning content with user intent ensures higher engagement, better rankings, and increased conversions.

1. Informational Intent
   Description: The user is seeking information, answers, or knowledge (e.g., “how to tie a tie,” “what is SEO?”).
   When to Focus: When building brand awareness or establishing authority. For creating blog posts, guides, FAQs, or educational content.
   Early in the customer journey when users are researching.
   Example: A blog post titled “10 Tips for Healthy Eating” targets users looking for advice.
2. Navigational Intent
   Description: The user is looking for a specific website, brand, or page (e.g., “Facebook login,” “Nike official store”).
   When to Focus: For branded keywords or when users are already familiar with your brand. To optimize for your brand name or product names.
   To ensure users can easily find your website or specific pages.
   Example: A page titled “Apple Store Locator” targets users searching for Apple retail locations.
3. Transactional Intent
   Description: The user is ready to take action, such as making a purchase, signing up, or downloading (e.g., “buy iPhone 15,” “best VPN deals”).
   When to Focus: For e-commerce sites or businesses with a clear conversion goal.
   When targeting high-intent keywords that drive sales or leads. Late in the customer journey when users are ready to convert.
   Example: A product page titled “Buy Nike Air Max Online” targets users ready to purchase.

Which Intent to Focus On(in-short)?

• Informational: Focus early in the funnel to attract and educate users.
• Navigational: Focus if you have a strong brand presence or want to capture branded traffic.
• Transactional: Focus if your goal is direct conversions or sales.

Trend:

Reflects the popularity of a keyword over time. Tracking trends helps identify seasonal opportunities, emerging topics, or declining interest, allowing you to optimize content proactively.

CPC (Cost-Per-Click):

Indicates the competitiveness and commercial value of a keyword. High CPC keywords often signify strong monetization potential, making them valuable for both SEO and paid campaigns.

Summary of the section:

Decide the intent based on which state of branding your website is in or your goal. You cannot have all the keywords all at once. So, you have to choose high volume keywords, with high CPC, upward trending keywords with the right intent.

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How to write?

Now that you have a list of keywords, use the keyword builder strategy’s clustering feature that uses AI to help you shape the pillar page, subpage, and decide keywords in each page.

Remember to select keywords with volumes 100+ and KD between 0 to 49. Makes it easier to rank  while you have good volume traffic.

There is an option to export the content in XLSX format. You need the data in this format for you to automate content writing with ease.

Now, once you have this clustered, go to Deepseek: https://chat.deepseek.com/

We’re going to show you how to write one sample of content writing based on this. The title of the article is “are neural networks part of deep learning”. And the keywords are:

1. are neural networks part of deep learning
2. deep neural network vs neural network
3. deep learning versus neural networks

Signup/Login to DeepSeek and type in this prompt:

Create an SEO-optimized article on "are neural networks part of deep learning". Follow these guidelines to ensure the content is thorough, engaging, and tailored to rank effectively:

The content length should reflect the complexity of the topic. It should be a 1500 words article.

The article should have a smooth, logical progression of ideas. It should start with an engaging introduction, followed by a well-structured body, and conclude with a clear ending.

The content should have a clear header structure, with all sections placed as H2, their subsections as H3, etc.

Include, but not overuse, keywords important for this subject in headers, body, and within title and meta description. If a particular keyword cannot be placed naturally, don't include it, to avoid keywords stuffing.

Ensure the content is engaging, actionable, and provides clear value.

Language should be concise and easy to understand.

Beyond keyword optimization, focus on answering the user’s intent behind the search query

Provide Title and Meta Description for the article.

Here are the keywords:
are neural networks part of deep learning
deep neural network vs neural network
deep learning versus neural networks

Next, Once you have the response, you can start writing the blog in your CMS. Add Rankmath plugin to have better guidance in SEO based content writing.

Now, first add the Focus Keyword.

Next, Start typing the title as given in the response by Deepseek.

Next Click on the Edit Snippet button on the right.

Add meta description provided to the description field as shown below:

After this, first copy and paste the entire article.

Finetuning

Now, start refining the content, making it interactive and rich with internal and external links relevant. Remove mundane AI based nuances and make it more humane.

Image Generation using Napkin AI, one of the critical part in Content Writing

Now, there is a free generative AI based tool to help build interactive graphics or images called Napkin AI:

https://app.napkin.ai

Once you add in the relevant material you want to create an image for, select it all and on the left, you get a button called “Generate Visuals”. 

Select a type that best explains what you want to convey and select designs on that design. You can easily export to your image style of need. 

Next, Embed this image in your website with the focus keyword as Alt tag. 

Adding more images makes the content more readable for users. If possible, add relevant video materials too.

The images created above are unique, have more chances of ranking in Google rather than downloading some random image from the internet.

Once relevant internal and external links are added,  use Canva Pro to create a good design featured image.

Include the focus keyword in the alt tag of this image.

Add this image as a featured image. 

Scroll to the bottom on the right side and add the keywords too as shown below:

If you’ve done it right the rankmath plugin shows all the indicators as green(ish) like this:

You can ignore one or two points, but the goal is to have as much green as possible.

This is it. You have a good content now with all things done right using the right proportion of AI. Read this article here for reference: 

Are Neural Networks Part of Deep Learning? Understanding the Connection in 2 minutes