Enhancing Visual Appeal for an e-commerce site

  • Mobile App Development
  • QA / Testing
  • UI/UX Design

Lulu & Stone is an established online store specializing in beautifully designed cookie stamps and cutters. With a massive user base and over 40,000 orders, the company recognized the need to revamp their product detail page and enhance the backend functionality to meet custom requirements and ensure a secure code base. This case study explores the process and outcomes of the website upgrade.

Customer Insights

The primary objective of the project was to enhance the user experience on the product detail page and provide custom features to improve product discoverability. Additionally, the company aimed to strengthen the backend infrastructure to handle multiple product-related data efficiently and ensure the security of the code base.

Enhancing Visual Appeal for an e-commerce site

Business Challenges

The project presented several challenges, including:

  • Revamping the product detail page without disrupting the existing website’s functionality.
  • Implementing a search bar dropdown feature to display the top five most-sold products of the previous month.
  • Developing a scalable backend system capable of handling large amounts of product data.
  • Ensuring the security of the code base to protect customer information and prevent unauthorized access.


Planning and Analysis:

Conducted a thorough analysis of the existing website to identify areas for improvement.

Collaborated with stakeholders to define custom requirements, including the search bar dropdown and backend enhancements.

Prioritized security measures to safeguard customer data and prevent potential vulnerabilities.

Product Detail Page Revamp:

Redesigned the product detail page layout to improve the visual appeal and user experience.

Streamlined product information presentation, including clear images, detailed descriptions, and pricing.

Implemented a responsive design to ensure compatibility across various devices and screen sizes.


Search Bar Dropdown:

Developed a custom module to track and analyze product sales data.

Integrated the module with the search bar to dynamically display the top five most sold products from the previous month.

Implemented efficient algorithms to handle large amounts of sales data and update the dropdown in real-time.


Backend Enhancement:

Designed and implemented a robust backend architecture to efficiently manage product-related data.

Employed database optimization techniques to handle the growing number of products, orders, and user data.

Implemented security measures, including data encryption, user authentication, and secure coding practices.



Improved User Experience: The revamped product detail page provided a more visually appealing and user-friendly interface, enhancing the overall shopping experience for customers.

Enhanced Product Discoverability: The search bar dropdown feature showcased the top five most sold products from the previous month, allowing customers to easily explore popular items.

Scalable Backend Infrastructure: The upgraded backend system efficiently handled the increasing volume of product data, ensuring smooth operations even with a massive user base.

Strengthened Security: The implementation of secure coding practices, data encryption, and user authentication measures significantly improved the code base’s security, protecting customer information from potential breaches.


By revamping the product detail page, implementing custom features, and enhancing the backend infrastructure, Lulu & Stone successfully improved the user experience, increased product discoverability, and established a secure code base. The upgraded website now offers a seamless shopping experience for customers while efficiently managing the growing demands of the business.

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